
Reason 1
The 3 PM crash is the clearest place to start
Energy was the largest customer-language theme by a wide margin. In the full onsite corpus, 2,283 reviews used words tied to energy, fatigue, stamina, or the afternoon crash. The most believable descriptions were not “limitless energy.” They were quieter: steadier days, more left after work, and no need for the third coffee.
“A immediate change in my energy levels throughout the day. 3:00 crash is gone.”




